Tag: hospitality
-
B-to-C EventsFour Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement
JPMorgan Chase is no stranger to the US Open Tennis Championships, having served as a sponsor since 1982. Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees.
-
B-to-C EventsWhy Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to reinforce the value of Claritin’s non-drowsy allergy formula by running a go-kart track at Seaport Square in New York City.
-
B-to-C EventsReservation ‘Drops’ and Foodie Matchmaking: Inside Resy’s New Culinary Campaign
Chew on this: According to data commissioned by Resy, nearly one in three diners admit to feeling overwhelmed when tasked with organizing a restaurant reservation, and 48 percent are worried about ensuring they choose a worthwhile establishment. With those stats in mind and restaurant bookings at an all-time high, Resy launched a “Reservationship” campaign aimed […]
-
B-to-B EventsFour Brands Weigh in on What it Really Means to ‘Add Value’ to Events
The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.
-
B-to-C EventsExperiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans
Super Bowl 57 at State Farm Stadium in Glendale, AZ, was an affair to remember, from the Kansas City Chiefs clinching a victory over the Philadelphia Eagles in the final minutes of the game, to Apple Music replacing Pepsi as the halftime show sponsor and unleashing Rihanna after a four-year hiatus, to Tubi pranking us […]