Posts tagged with ‘festival sponsorship’
What We Learned About Hybrid Events From Two Weekends of Essence Fest
Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. The hybrid gathering combined elements of Essence magazine’s wildly popular...
Desktops Be Gone: How SXSW Online is Adopting a Roving Approach
The typical virtual attendee of 2020 was confined to a home office. But in 2021, remote comes in a variety of flavors. It’s an insight the SXSW Online team embraced in its monumental task of transforming a 10-day, multi-venue, three-part, in-person festival into an enriching, comfortable and accommodating virtual experience for wherever the attendee may...
Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019
We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is in the bag, and we’ve learned plenty. Thousands of advertisers, marketers and creatives hailing from nearly 100 nations descended upon the French Riviera June 17-21 seeking creative inspiration, business opportunities and, if we’re honest, booze. It attracts a crowd that...
Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives
C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that...