Tag: event design

Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which, side note, MGM Resorts International studied extensively as it developed its Stay Well Meetings program), a/v elements within experiences create […]

Walking up to the storefront in New York City’s meatpacking district, there were a few indications this wasn’t a typical bakery. An ominous black door and red neon lighting announcing the “Night Bites Bakery” greeted passers-by. Then there were the hours—opening nightly at 7 p.m. And inside? Those hints paid off with an environment inspired […]

Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper […]

When you think of the key elements that contribute to an effective event, chances are furniture isn’t top of mind. But as younger generations make up a larger portion of attendee bases and their networking opportunities continue to be a top request, and the line between business and pleasure continues to blur, event marketers are […]

From Chief Inspiration Officer to Creative Technologist to... Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the kind of tech savvy and innovative thinking required for this fast-moving industry.