Tag: esports marketing
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B-to-C EventsHow Hershey’s Navigated its First Year in Esports Events
Hershey’s, one of the world’s most well-known brands and non-endemic players in esports, broke down its first year of marketing in the space at the Esports Business Summit in September. From developing a knowledge-base of the space to forming relationships with talent, Charlie Chappell, head of integrated marketing for Hershey’s, offered insights on how newbie […]
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B-to-C EventsNielsen’s Esports Global Managing Director Dishes on Data, Diversity and Events
Non-endemic brands have been challenged with carving out space for themselves within esports, but based on fresh data from Nielsen, many are finding their way. Nielsen just-released its “Esports Playbook for Brands,” a guide for brands exploring sponsorship or advertising relationships with key stakeholders in the esports ecosystem, which reports a 13 percent year-over-year increase […]
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B-to-B EventsHost Michele Morrow on Diversity, Industry Growth and Event Trends in Esports
Esports broadcasters have a unique perspective on the space. They’re not only calling the plays, and examining the teams and strategies, they’re observing and speaking directly to esports audiences, live or streaming. So, we sat down with Michele Morrow, broadcast host, actor and producer, and a member of the Board of Advisors for our 2019 […]
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B-to-B EventsOn the Biz of Esports: A Chat With Xfinity’s Matt Lederer
The Esports Business Summit, produced by Event Marketer and sister publications Cynopsis and Chief Marketer, brings together all sectors of the esports ecosystem, from brand marketers to esports leagues to investment firms to game publishers. The inaugural show in 2018 in Las Vegas offered three days of networking, education and inspiration, and as we gear […]
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B-to-C EventsQ&A Part Two: Former Activision Blizzard Exec Mike Sepso on Top Trends and Brands in Esports
Understanding the esports industry is one thing. Activating within it is another. Whether your brand is already playing in the esports space or just getting started, it’s important to recognize trends in the esports business to get ahead of the game. Esports pioneer Mike Sepso and former NBA and IMG executive Bobby Sharma recently created […]