Tag: booth design
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B-to-B Events
CES 2023 Recap: 18 Brand Experiences from Across the Show Floor
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s official full return to in-person since 2019 following last year’s near cancellation due to the COVID-19 Omicron variant. A healthy population of exhibitors touched down, too. This year’s show featured over 3,200 exhibitors and nearly 2.2 million net square […]
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B-to-C Events
Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that […]
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B-to-B Events
At Ulta’s Leadership Conference, Paul Mitchell Leans on AR to Tell a Sustainability Story
Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their products in front of more than 2,000 general managers, field leadership teams and business partners, and Paul Mitchell arrived at this year’s event, April 27-30, in San Antonio, Texas, prepared to grow partnerships—and trees. Leveraging a multisensory booth experience supported […]
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B-to-B Events
Confection Convention: Sweets & Snacks Expo Returns as First Post-Pandemic Food Show
The Sweets & Snacks Expo—a gathering that draws the biggest brands in candy, chocolate and snack foods sold at major retailers—made a sweet return as the first post-pandemic food show, taking place June 23-25 at the Indiana Convention Center in Indianapolis. For the first time in the show’s history of more than two decades, it […]
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B-to-B Events
Kitchen & Bath Industry Show: LG Packs Vignettes into a Multi-Level Dwelling
It’s not easy to make a house a home, but LG managed to do just that at the 2018 Kitchen & Bath Industry Show (KBIS) in Orlando, where it earned the Best Booth award in the large booth category. Equipped with a large-scale, multi-level dwelling designed to look and feel like a real house, LG […]




