WRITTEN BY: MACKENZIE PRIEST-HECK
Marketers are already starting to look towards the next generation of youth as Generation Z is quickly growing in size and influence. In a world full of constant stimuli, engaging GenZ’s can be a challenge as marketers must compete with the overwhelming, never-ending world of technology. As a GenZ myself, I can vouch for this — it is tough to get and keep my attention.
Recently, I was fortunate enough to embark on a college tour, exploring a variety of institutions. College presentations have a lot of parallels to what event marketers are trying to communicate in their own education sessions. I was exposed to many diverse presentations, so I definitely have a perspective on what makes a great one. If marketers and industry professionals can utilize these six steps to engage GenZ’s, they can create more productive and interactive presentations — benefiting not just GenZ’s but the entire audience, no matter the generational or demographic composition.