What You Will Learn:
We will explain the mindset shift that is driving companies to create more and more experiences and the key components that make them memorable. Real-life examples will help you apply the framework and get the business results you want from your meetings and events.
The Experience Economy
More than ever, people are seeking out experiences over material things. In the millennial population, 78% say they would rather spend money on an experience or event over buying material goods. Numerous studies, such as the workings of Cornell psychology professor Thomas Gilovich, point out that experiences provide greater happiness than material things; whether in anticipation of the experience, while partaking in it or when reminiscing about it. Experiences are connected to one’s identity and social behavior, and may even provide a new or unique perspective on life.
Instant access to information has heightened expectations—we see this every day, as news stories, advertisements, and social media unite to feed the FOMO (Fear of Missing Out). More value is now placed on the uniqueness and authenticity of experiences. Audiences need to have their attention captured. Cutting through the clutter to deliver a clear message is more important than ever. Experience staging is practically essential now, regardless of industry or position—consider a marketer in the consumer world or executive trying to influence change in business.
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