Change brand perception Archives - Page 2 of 23 - Event Marketer
Sunoco’s pay-at-the-pump mobile app usage when increasingly high with the help of NASCAR’s Chase Elliott
Sunoco touts its pay-at-the-pump mobile app as the fastest way to pay for gas, but with a limited budget, the brand had to get creative about promoting its new product. Instead of relying on paid media, the brand took a risk and set out to design an experience so buzzworthy that it would earn the...
L.L. Bean makes work a ‘breath of fresh air’ with its new “Be an Outsider at Work” campaign
Think of L.L. Bean, and it’s likely images of cozy flannel shirts and warm boots come to mind. To combat consumers’ perception that it’s a fall and winter brand, and to reduce its dependence on holiday sales, the retailer turned to its core target: the “outdoor family enthusiast.” Upon analyzing the demographic’s characteristics, L.L. Bean...
Google shows the world what they are missing because of their iPhones with sampling of the Pixel 3 device
Let’s be real—iPhones completely dominate the mobile phone landscape. Everyone from your best friend to your grandmother is likely to own one. So when Google discovered that its Pixel 3 device was getting rave reviews but had less than one percent market share, the brand made it a priority to get its phone into consumers’...
Vera Bradley Engages Millennials with Games, Swag
Vera Bradley and its array of feminine bags, apparel and travel items are often coveted among young girls, teens and moms, but there’s a disconnect when it comes to college-age women and their ability to transition from high school gear to age-appropriate items for their day classes and nights out. Combined with the brand’s desire...