Original artifacts lend authenticity to events
Only real artifacts can convey the sense of awe and power contained in the historical objects.
+ Latest in Mobile Marketing
- 7-Eleven Launches Summer of Slurpee Tour
- BET Inspires Viewers to Vote with High-tech Tour
- Char-Broil Cooks Up Grilling Tour
- Familia Camarena Brings Tequila-infused Tacos to Los Angeles
- Green Mountain Coffee Launches its First Mobile Tour
- Nissan Executes a Tour de Force for LEAF Launch
- Oxygen Dances Through Five-City Tour
- Salesforce.com’s Cloudforce Tour keeps the momentum going
- The 2010 Ex Awards
- The Army and Air Force Score Leads
+ Mobile Marketing Features
Salesforce.com’s Cloudforce Tour keeps the momentum going
Road show brings the enterprise cloud computing messages to customers, partners, press and analysts
+ Event Marketer Media
TLC Makes a Splash to Promote its Summer Programming
TLC Makes a Splash to Promote its Summer Programming
AstraZeneca's holographic, spinning lung
AstraZeneca created a full, spinning hologram of a lung at healthcare tradeshows and conferences to promote its new asthma medication Symbicort in 2005. (Technology by Ark Media, San Francisco.)
Ex Award Winners Announced
Hundreds of event marketers came together to recognize the best experiential marketing programs of the year.
Coke's Olympic Pavilion
The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.
Winter Olympics: Panasonic in 3D
Inside Panasonic’s 3D Winter Olympics Experience
Data Collection That’s Not a Drag
Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.
2009: The Year in Review
The highs, the lows and more than 67 industry trends that rose from the ashes.
+ EM RESOURCES
September 9: Tactical Social Media: The Do's and Don'ts of Engaging Bloggers at Events
This social media Webinar will offer tips for staying aboveboard with the feds, insights from top bloggers on what they’re looking for in an event experience, and advice from brands on how to find and forge good working relationships with the right bloggers.
August 12: Reaching for the Rainbow: Event Marketing to Multi-Cultural Audiences
In this unique Webinar, representatives from companies who are ahead of the curve will demonstrate the work they put into building multi-cultural audiences, and what that effort produced.
July 20: Research and Insights on Connecting with Gen Y
In this webinar, find out how Gen Y consumers interact with brands before, during and after events.
Portfolio Planning & Management in a New Economy
Portfolio Planning & Management: A white paper on event marketing optimization and ROI
The Power of Emotional Engagements
New white paper dives into upgraded building blocks of experiential marketing.
Best Practices In Planning and Marketing Virtual Events
This white paper from virtialevents365.com will arm you with information on creating, managing and monetizing virtual events.
Spring 2010 Exhibit and Event Lighting and Production Trends
The latest on top trends for getting more efficient with your event lighting and production.
Digital Experiences: Has Virtual Become a Reality?
This EMI Research Report outlines the history and basics of planning and executing a virtual event o
Inside the World of Social Media
Understanding the connections and best practices in a rapidly changing marketing environment.
Managing Global Trade Shows: A Best Practices Rundown
How world-class marketers plan and execute exhibition programs globally.
Strategic Snapshot: 2010 Event Marketing Technology Primer
An overview of the event technology landscape and how to apply technology to your event program.
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