+ Mobile Marketing Features

Then and Now

By Kenneth Briodagh

This month's flashback: National Touring Rigs

No ‘Brake’

By Sonia Andresson-Nolasco

Marketers give the food truck craze extra miles with social media integration

+ Event Marketer Media

MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

MINI Cooper Straps a Car to a Rocket to Launch New Vehicle

Watch it now »

Challenge Accepted

CiscoLive! proves that technology can streamline some of the industry’s biggest logistical and strategic challenges

Watch it now »

Dial for Men Gets Fans Dirty… and Clean

Dial for Men Gets Fans Dirty… and Clean

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Maker's Mark

A new generation of DIY enthusiasts is luring major brands to fairs and festivals

Watch it now »

Coke's Olympic Pavilion

The massive Coca-Cola experience at the 2010 Winter Olympics begins with a tour of memorabilia and Olympic history, then features an HD movie about the Games.

Winter Olympics: Panasonic in 3D

Inside Panasonic’s 3D Winter Olympics Experience

Data Collection That’s Not a Drag

Mandatory data collection in a live experience can make some brands seem like telemarketers. But do it just right and consumers will flock to your footprint.

2009: The Year in Review

The highs, the lows and more than 67 industry trends that rose from the ashes.

+ EM RESOURCES

The Agency’s Guide to Event and Exhibit Displays

Download Now! An Event Agency Ops briefing on leveraging exhibits at your events Use body content already provided for Expand White Paper.

Consumer Spotlight: Using Events to Connect with Hispanics

For the first time ever, a marketing briefing on using events to connect with Hispanics is now available.

7 STEPS TO HIGHLY SUCCESSFUL EXHIBIT PROGRAMS

Learn the latest techniques to not only get attendees to your booth, but engage them while they are there and follow-up in a way that extends your relationship far beyond the show.

MID-YEAR CREATIVE ROUNDTABLE

Event Design and Rhoddy bring you up close and personal with some of the biggest names in Event Design.

Digital Experiences: Has Virtual Become a Reality?

This EMI Research Report outlines the history and basics of planning and executing a virtual event

Industry Spending and Changes: 2012 EventTrack Study

EMI and Mosaic unveil most extensive annual study of event spending and activity ever.

Inside the World of Social Media

Understanding the connections and best practices in a rapidly changing marketing environment.

Managing Global Trade Shows: A Best Practices Rundown

How world-class marketers plan and execute exhibition programs globally.

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