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Easing into virtual events
For many event marketers and their customers, taking the leap...
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Media training is a key skill for brand marketers
Ross Burton credits media training with giving him confidence whether...
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High fashion’s big night out with Vogue
September is a month typically associated with Fashion Week and...
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Shareholders’ meeting delivers the right recession-friendly messages
The biggest challenge Walmart faced in preparing for this year’s...
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Nerf creates new sport for fan fun
Can't find a sport that matches your corporate image? Hasbro's...
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Targeting the Hispanic Demographic in Events
At a time when many brand marketers are struggling to...
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Setting records nets big publicity
Even the most elaborate publicity events can fall flat if...
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Delta Fires Up Campus Tailgate Events with the Celebration Grill
Delta Air Lines has landed at five universities this fall...
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Taking green screen beyond the backdrop
The conventional wisdom about green-screen photo activation says that it...
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Adding fitness to youth programs
Overcoming childhood obesity takes a village. And while many companies...
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Why Feel-Good Events Feel… Good
Imagine walking down the street and hearing that your hair...
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Delta Fires Up Campus Tailgate Events with the Celebration Grill
Delta Air Lines has landed at five universities this fall...
Read more