Transportation Archives - Page 3 of 9 - Event Marketer
Uber Puts Meals on Wheels to Launch its Credit Card
It’s one thing to read about the perks and benefits that a credit card has to offer. It’s another to taste them. To launch the new Uber Visa card, the ridesharing, food delivery and transportation company turned to a platform it knows best—wheels. In particular, a culinary experience on wheels. The Ride and Dine bus, which...
Delta Treats Seahawks Fans to a Souvenir ‘Yard Sale’
Sports marketing is often imagined in the confines of a stadium or ballpark. As the official airline of the Seattle Seahawks, Delta decided to do something more intimate: a yard sale. This yard sale, however, was hosted by Seattle Seahawks wide receiver Doug Baldwin at a stunning residence, and it offered 916 pieces of free,...
JetBlue Executes an In-Flight Social Experiment
The political climate surrounding the 2016 presidential election was a rocky road paved with dissent, to say the least. But JetBlue wanted to know—was America really that divided? To find out, the brand executed a sky-high social experiment aimed at getting passengers, and the general population, to compromise. The Reach Across the Aisle stunt involved...
KLM Activates a ‘Helpful’ Pop-up and Street Campaign
It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...