Movie/Television Studios Archives - Page 4 of 5 - Event Marketer
HGTV Activates a Chic Barn For Country Music Fans
HGTV brought a taste of home, and its home-inspired programming, to the Country Music Association’s Music Festival with a freestanding “urban-chic” barn. Wood floors, wood beams and authentic decorative elements added to the barn experience. Inside, fans enjoyed live music performances and meet-and-greets. Outside, a large front porch and LED screens streamed all the action...
Buena Vista Hosts an Underwater Movie Premiere
Paradigm Shift’s wacky press-generating events keep on comin’, this time with an underwater movie premiere for the home-video release of Finding Nemo. Fans were invited to view the movie in Nemo’s natural habitat. A replica of the reef from the film was created at the Aquarium of the Pacific in Long Beach, CA. Consumers watched...
Buena Vista Fashion Show Benefits St. Jude Hospital
Looking to generate awareness and interest in the DVD release of Miramax’s Oscar-winning Chicago, Paradigm Shift took a quick time-out from its usual unusual press events to spin a charity fashion show that was as much about the community as it was about the movie. Buena Vista recruited the St. Jude Children’s Research Hospital as...
Speed Channel Tours with a Hydraulic-Powered Stage
Speed, the 24-hour motorsports network, set out to create a portable awards stage for NASCAR events but ended up creating one of the most technically sophisticated, easily accessible mobile event stage-plus vehicles around. The challenge was the requisite flexibility. The stage needed to be efficiently transported from city to city for events, be able to...