Movie/Television Studios Archives - Page 3 of 5 - Event Marketer
Warner Bros. Press Party Packs in ‘Sex and the City’ Fans
Most “Sex and the City” fans would have given their right Manolo Blahnik to attend Carrie and Big’s on-screen wedding at the New York Public Library (before Big dumped Carrie at the altar, that is). So to celebrate the DVD release of the “Sex and the City” movie, Warner Bros. recreated the wedding that never...
FX Overcomes Challenges to Bring Biker Show to Life
Most brands build mobile tours with consumer engagement top of mind. But for TV networks, especially those promoting a popular series, being engaging isn’t always enough. Their unique challenge is to make sure that the mobile tour’s interior and exterior environments stand up to the show’s set designs. Beware if you plan to cut corners:...
FX Networks Teases Horror Series ‘The Strain’ with VR
To give its horror-drama series “The Strain” a boost in viewership as it headed into its second season, FX Networks headed to Comic-Con San Diego with a virtual reality experience that invited attendees to “Survive the Strain.” But this was no mere show floor activation. FX built a warehouse similar to one featured in its...
Fox Unleashes Live Penguins to Promote ‘Ice Age’ DVD
Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting p.r. campaign that scheduled live penguin appearances on national and local television stations to promote the new DVD. News outlets were...