Consumer Package Goods—Non Grocery Archives - Event Marketer

Consumer Package Goods—Non Grocery Archives - Event Marketer

July 13, 2017

Bosch Tour Hammers Home Job Site Safety

“Bad workers always blame their tools,” as the saying goes, and with that pain point in mind, Bosch revamped its mobile Power Tour in 2016 in an effort to increase both sales of its products and overall job site safety. Taking a tailored approach, the brand traveled to key construction sites across the U.S. and...

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December 29, 2016

Optimum Nutrition Flexes its Sponsorship Muscles

Optimum Nutrition took an organic approach to its 20-foot by 80-foot booth at Arnold Sports Festival by focusing on the human body. The company used the human body’s muscle fiber for inspiration, which tied nicely into its products that focus on the development and enhancement of muscle. This was physically translated into the wave fabric...

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August 26, 2016

Garnier Woos Festivalgoers with On-Site Salon

Music festivals offer attendees plenty of perks, but between the heat, crowds and limited showers, good hair days generally aren’t one of them. So to keep young, female festivalgoers looking and feeling their best, Garnier activated an immersive sampling experience at five of the nation’s hottest festivals. Aiming to foster one-on-one consumer experiences, the brand...

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August 26, 2016

Snuggle Makes a Guinness World Record Attempt

The Snuggle brand is all about giving consumers the warm and fuzzies, so to help promote its Valentine’s Day campaign the brand leveraged a custom-built RV to generate a whole lot of love just in time for the holiday. With the help of its iconic mascot, Snuggle Bear, the brand took its SnugMobile to the...

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August 24, 2016

Axe Redefines Masculinity with a Sleek Press Event

This was a press event as bold as Axe’s marketing tactics, one that launched the brand’s new narrative and garnered its largest press coverage to date—more than four billion p.r. impressions across 923 editorial placements. The idea? To pivot from outdated and homogenous views of masculinity that hold guys back to Find Your Magic, the...

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