Computer Hardware/Software/High Tech Archives - Page 3 of 55 - Event Marketer
Dell Technologies Hosts an Event on a Movie Set
For an event focused on the future, Dell chose a venue that had already been built to represent what life might look like in the year 2563: the actual set from the 2019 Robert Rodriguez film “Alita: Battle Angel.” Designers pulled cues from the movie itself—including displaying announcements on large monitors throughout the “city,” as...
Dell Transforms Eatery into a Future-Forward Environment at CES
Executing a design that’s exciting enough to lure visitors on the Las Vegas Strip—a street that’s pretty much all about exciting designs meant to lure visitors? That’s a tall order. Dell accomplished it, and then some, with its #DellExperience at CES. The brand took over the Sugarcane bar and grill inside the Venetian Las Vegas...
Google’s AR Experience Places Fans in a Dance-off with Childish Gambino
To build awareness for the Pixel 3 phone’s Playmoji app, Google unveiled an AR booth at the 2019 Grammy Awards. The setup’s shape and design were inspired by the look of the phone itself, allowing fans to immerse themselves “inside” the device. Guests were invited to engage in a dance-off against a virtual version of...
Microsoft Evokes ‘Stranger Things’ With an ’80s-era Social Media Makeover
Go Know Where was a multi-stage, multi-platform campaign. But Microsoft kicked it off with a stylish, retro social media attack that laid the groundwork for its “Stranger Things” tie-in. To prime the audience for the connection to the ’80s sci-fi juggernaut, the brand gave its social media channels an ’80s makeover, without mentioning the show...