Ride-and-Drive events Archives - Event Marketer

Ride-and-Drive events Archives - Event Marketer

August 8, 2017

Ford Executes a Drivable ‘Escape the Room’ Game

What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator of the Escape the Room pop-up game, that integrated technology from the new Ford Escape into a creative plot...

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July 6, 2017

Chevy Offers Big League Experiences at MLB FanFest

To rev up sales and market share in San Diego where it faces challenges by several competitors, Chevrolet as sponsor of the MLB All-Star Game set out to connect with the kid inside every fan segment, from older fans to millennials to parents with kids and kids themselves. And it was at MLB All-Star FanFest...

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August 24, 2016

Daimler Stages a Press Event on the Hoover Dam

Self-driving vehicles are a hot topic in the automotive industry, so to spotlight its autonomous Inspiration Truck as the most important technological achievement in the truck industry and the first truck approved to drive autonomously on public roads, Daimler subsidiary Freightliner activated a media event on the largest drivable stage in the world—the Hoover Dam....

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August 22, 2016

Opel Turns a Launch Event into a Space Odyssey

Transforming a dealer event into a 24-hour “cosmic” experience, European automaker Opel’s Mission Astra launch event had attendees gazing at the stars from luxury bubble tents for a sleepover at a “space station” in Spain’s Sierra Nevada region where they were no longer dealers—they were astronauts. In shifts of 250, the 3,500 guests took part...

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August 22, 2016

Ford Trades Test Drives for School Donations

They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high schools to trade test drives for much-needed donations. The philanthropic program, deemed one of the most successful...

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