Permanent installation Archives - Event Marketer

Permanent installation Archives - Event Marketer

March 9, 2016

Hershey’s World Offers Larger than Life Furnishings

The two-story Hershey’s Chocolate World experience envelopes consumers in the brand’s 800-plus candy offerings, including entering the store through a six-story Hershey Bar. Inside, visitors can create customized candy mixes, star in their own Reese’s ad and view an 800-pound chocolate replica of the Statue of Liberty. An array of LED-illuminated 15-foot tall Hershey’s Kisses...

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March 9, 2016

Jack Daniel’s Builds a New-Era Bottle Shop

As the world’s best-selling whiskey brand, Jack Daniel’s knows a thing or two about marketing, evidenced by the recent boom in popularity of its Tennessee distillery. Nevertheless, time spent by consumers inside the site’s visitor center before or after a tour was in need of improvement. Enter: the White Rabbit Bottle Shop. In order to...

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December 15, 2015

Target Pop-Ups on Campuses with Personalized Interactions

To take advantage of Back to College season (an opportunity to connect with Millennials during a key life-stage transition) and change the perception of it being a “Mom’s store,” Target launched two-day pop-up experiences at University of Arizona, University of Maryland and University of Iowa. The Target Union pop-up reinvented itself daily with changing partner...

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December 2, 2015

Glacier Skywalk Turns Tourists into Time Travelers

The Glacier Skywalk is located in Jasper National Park in Alberta, Canada, and it’s a vertigo-inducing mind-melter designed to awe guests with the majesty of the Sunwapta Valley from a glass-floored observation platform 918 feet over the valley floor. The experience turns tourists into time-travelers. When they look down, there are hints from life thousands...

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December 2, 2015

Express Scripts Lab Serves as Tour Center and More

The Lab serves as a tour center, collaborative workplace and education center for pharmaceutical brand Express Scripts’ Specialty Pharmacy, Research and Analytics Group and its Decision Design team. The 12,500-square-foot space is full of content for guests, but the Solutions Gall ery is its heart. It is equipped with meeting spaces, mobile offices on tracks,...

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