Multicultural events Archives - Page 3 of 11 - Event Marketer
Jack Daniel’s House Siete Draws Hispanic Millennials
Jack Daniel was the kind of guy who opened his home to friends and let the good times roll. To bring that narrative to life and provide Hispanic millennials with a culturally relevant experience, the brand activated Jack Daniel’s House Siete. The eight-city multisensory activation celebrated the diversity of attendees and their passions through a...
HBO’s Spooky VIP Event Targets Hispanic Adults
To maintain its leadership among U.S. Hispanic subscribers amid competition from digital media and new over-the-top services, HBO Latino, in premiering its new and first bilingual series in the U.S., “El Hipnotizador,” turned to live theater. The immersive experience recreated key elements from the series and on top of digital media and p.r. initiatives, resulted...
MLS Powers the Official Draw Broadcast With LED Tech
The Copa America Centenario Official Draw took place in the United States for the first time in 2016, so the stakes were high for Major League Soccer (MLS) when it came to producing an event worthy of a global audience’s attention. The historic affair had to appeal to loyal soccer fans while enticing U.S. viewers...
AT&T’s Live Proud Campaign Engages LGBTQ Community
Today’s consumers, millennials especially, don’t buy into brands; they get behind them. They take notice of causes brands are associated with, one of the factors that goes into judging whether they will be an advocate or a one-time shopper. It was important for AT&T, then, a longtime LGBTQ supporter, to connect with consumers over this...