Green Events Archives - Page 3 of 4 - Event Marketer
Lay’s Brings TV Spots to Life with Mobile Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it...
GM’s Solar-Powered Mobile Tour Lets the Sunshine in
For its Meet Saturn summer tour, General Motors created three environmentally friendly displays inside Airstream Basecamp trailers powered entirely by solar panels and pulled by Saturn Outlook vehicles. Both the Outlook and Basecamp were designed in silver with vibrant sunflowers etched into the metal. The energy-conscious vehicle fleet traveled to fairs and festivals where it...
NBCUniversal Goes Green with Facebook Campaign
To give its Earth Week campaign a boost of social currency across all 38 of its networks and at two live events, NBCUniversal turned to Facebook. The program, called the Share & Tell Campaign, encouraged fans to consider their consumption habits and participate in the “sharing economy” where they could post items that they no...
Coke Goes Green as Thousands Celebrate 125th Birthday
Coke’s 125th Anniversary Concert was more than a traditional birthday celebration. It was an engaging experience that thanked the people, places and partners that had contributed to the company’s success—and it was big, memorable and environmentally friendly. Themed “Celebrating You,” the event was a family fest in Atlanta’s Centennial Olympic Park with games, face painting,...