Tumblr Archives - Event Marketer

Tumblr Archives - Event Marketer

December 15, 2015

Cisco’s Social Media Command Center Drives Key Messaging

Cisco Live spans five days and involves hundreds of thousands of partners, influencers and customers, both in-person and virtually. Social media utilized before, during and after the event helps the company leverage their interest and enthusiasm into a thriving year-round community that amplifies key messages beyond the event’s ecosystem and enhances the experience for all...

read more

October 26, 2015

Olympus Enlists 1,000 Shutterbugs for a Social Blitz

In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with its PEN Ready Project—a program that put its PEN E-PM1 camera into the hands of 1,000 consumers across North America. The campaign targeted...

read more

October 22, 2015

Pepsi Engages Music Fans in Socially-Driven Challenges

As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music...

read more

October 22, 2015

Burger King #WTFF Campaign Touts New ‘Satisfries’

There are few more loyalty-inducing food products out there than fast food French fries. So to shake up what we all know about our favorite deep fried potato sticks in promoting its new French fry offering “Satisfries,” a lower in fat and calorie option, Burger King decided to leave its mark—on the streets, and in...

read more

October 13, 2015

For Driving Viewership, There’s No Place like Gnome

Gnomes have an interesting existence: If they’re not popping up in vacation photos, they’re being kidnapped from our neighbors’ yards. A&E leveraged our fascination with the little guys for its Shipping Wars Launch-Influencer Tour. The cable network strapped a 60-foot gnome wrapped in shipping tape to the back of a truck and set out on a...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |