RFID Archives - Event Marketer
Cisco Highlights its Global Philanthropic Efforts Through RFID Technology
At the World Economic Forum Annual Meeting in Davos, Cisco activated a multi-functional space to showcase how its products and services are driving a more inclusive future in business. One solution came in the form of a wall of 3D-printed, RFID-tagged objects. Attendees were invited to place one of the 12 objects on a glowing...
DuPont’s Configurator Lets Stakeholders Build Their own Sustainable Vehicles
At its Global Innovation Center, DuPont sought to engage key stakeholders in conversations around how its materials have an impact on sustainable vehicles. So the brand created a game and configurator that allowed visitors to digitally construct a vehicle for the best sustainable results and view their creation across eight 55-inch monitors. Visitors could also...
Cisco Entices World Economic Forum Attendees with RFID-Triggered Storytelling
To connect with the movers and shakers at the World Economic Forum Annual Meeting in Davos, Switzerland, Cisco transformed a cheese shop into a reception area and meeting space. To entertain guests between meetings and networking, the brand showed off stories about how its technology helps clients solve their toughest challenges. But it was the...
Amway Delivers a Personalized, RFID-Powered Journey for its Sellers
To celebrate its 60th year in business, Amway threw a giant birthday party for more than 3,600 of its independent sellers from 48 countries. The goal: offer an experience that couldn’t be replicated anywhere else—no mean feat, considering that most in the audience attend Amway recognition events every year. To do it, the company built...