RFID Archives - Event Marketer

RFID Archives - Event Marketer

August 8, 2017

Activision’s Epic Call of Duty Event Elevates Esports

Call of Duty XP 2016 went way beyond the typical brand activation with a massive fan experience that celebrated the history of the franchise and showcased new experiences to come. It integrated a live-broadcasted consumer- and press-facing keynote presentation by Activision ceo Eric Hirshberg, a professional Call of Duty esports competition and a theme park...

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July 13, 2017

U.S. Olympic Committee Targets Next-Generation Fans

It’s easy to capture the essence of Olympic sports, but the United States Olympic Committee (USOC) for its 15-month, multi-market Road to Rio tour captured the spirit of both Brazil and of Olympic sports, through in-person and online experiences. With a target audience of families and kids, the USOC’s tour helped engage a new generation...

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July 6, 2017

Samsung’s Tech Ecosystem Entices Golf Fans

Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...

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July 6, 2017

KLM Activates a ‘Helpful’ Pop-up and Street Campaign

It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...

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July 6, 2017

State Farm ‘Helps Life Go Right’ at Music Festivals

State Farm’s new brand promise “Here to help life go right” offers a solution for life’s challenges, from insurance and loans to financial planning and small business. Last summer, State Farm helped life go right for millennials, an important target for the brand, by tapping into their passion for music festivals. State Farm’s rustic-looking #HereToHelp...

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