2013 Archives - Event Marketer

2013 Archives - Event Marketer

March 23, 2016

For Swisspers, a Provocative Campaign with Lasting Results

Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton rounds used to remove makeup, bucked the trend when it leveraged its Sleep Naked campaign across social...

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October 23, 2015

Hexagon’s Live Stream Engages Global Audiences

When Hexagon, a maker of design and visualization software for 3D modeling, saw that it was time to take its legacy user conference onto the web, live streaming was the clear way to go. But it needed to impress—as a leader in the virtual visualization industry itself, streamlined and seamless technology is an imperative for...

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October 23, 2015

EA Live Streams Multi-Player Gameplay at E3

When EA set out to live stream its E3 activations around its multi-player action game Battlefield 4, it deployed two key pieces of technology to make it successful: Twitch.tv and Battlefield’s Spectator Mode. Battlefield’s partnership with Twitch.TV allowed the brand to serve the stream to 2.1 million people without going down; the platform’s analytics tools...

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October 23, 2015

Dew Tour Features Live Streamed Twitter Chats

There are some celebrity-athletes that are so charismatic and consistently amazing in their competitive sports that they never lose traction with their fans or the brands that sponsor them. Shaun White is one of those athletes (and we can attest to that—we saw a gaggle of teenage girls follow him all over Vancouver at the...

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October 23, 2015

CareerBuilder Transforms Tweets into Works of Art

If a picture is worth a thousand words, CareerBuilder’s World’s Fair campaign at the annual SHRM show was worth a thousand tweets. Let us explain. To get attendees engaging across social media about its presence at the show, and to enhance the experiences of its clients and prospects while also driving foot traffic its booth,...

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