2004 Archives - Page 5 of 10 - Event Marketer
DaimlerChrysler Heats Up a Media Event in a Firehouse
Winning over the media at the North American Auto Show ain’t an easy task, but Clear!Blue made it happen with an interesting program for client DaimlerChrysler. With the key objective of countering other car brands’ evening media events, the agency set off to create something a lil’ bit different. An old 1929-built Firehouse across the...
Audi Launches new A8 with a Retreat for Dealers
Audi was out to get dealers fired up about the all-new A8 L at its ’03 meeting, and MVP stepped to the plate and smacked it over the fence. A launch event was held at the St. Regis Hotel in Dana Point, CA. Overlooking the Pacific. Very chi-chi. Very Audi. Direct mailers teased the event,...
WaMu Shows New Employees How Well it Knows Chicago
The world’s largest barbecue may have introduced Windy City consumers to WaMu, but the bank needed some quality time with its employees, many of whom were new to the company and knew little about the brand, its divisions, and their fellow coworkers in town. Mind Opera staged an event last August to introduce new branch...
Real Simple and its Advertisers Get America Organized
Real Simple took its print advertisers into the medium of live last fall when it set up in New York City suburb White Plains with a four-part Get Organized America event initiative. Part 1 set up seminars produced by magazine advertisers (MasterCard talked about streamlining finances, The Container Store on neatening up closets, etc.). Part...