Technology

Technology

August 1, 2011

Out of This World: Leaning on Satellite Meetings

Whether training new staffers, motivating a sales force or updating executives on business objectives, meetings are a fact of life for marketers and often consume a huge portion of their day-to-day work. And budget. For far-flung and global meetings, sometimes the best way to get all the stakeholders and needed attendees in the seats, so...

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August 1, 2011

How Virtual Events Aren’t Replacing the Face-to-Face

When virtual events first came on the scene nearly a decade ago, their main purpose was to mimic physical events. But in the last couple of years that has changed. Virtual platforms have begun to evolve as their very own medium and not just as a substitute or supplement to a physical event. The newest...

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June 9, 2011

Attract Consumers with These Tech Tools

Thanks to the evolution of modern technology, event and trade-show marketers no longer have to stand idly by as consumers peruse their exhibits, waiting for the right moment to engage and wondering what they’re interested in and where they are in the purchase funnel. Widely available tech tools like GPS, RFID, QR codes and smart...

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June 8, 2011

Social Media Top Tip: Tradeshows

EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

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June 2, 2011

Call to Photo Activation

Photo marketing is a valuable tool for a variety of reasons. It’s an incentive to get consumers to interact with your brand, it captures data, it serves as a long-lasting memento and generally drives eyeballs to your website during the photo retrieval process. But what’s next on the horizon for photo marketing? Once that photo...

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