Technology

Technology

November 16, 2011

Social Media Top Tip: Jim Spinello & Blake Cahill

This month, we go back to Social Media 101 to examine some of the key factors to consider when deploying a fully integrated live event and social media program. This is a broad field, and we’re approaching it with the help of two tipsters: Jim Spinello, 
senior vp-marketing communications at Chicago-based event agency rEvolution, and...

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November 11, 2011

CNET Takes Holiday Guide Live in NYC

High-tech and experiential trends came together last week in New York City at an interactive pop-up called CNET Gotham: A Live Holiday Guide. Held in the city’s trendy Nolita neighborhood, the five-day pop-up showcased favorite products of the tech media website’s editorial staff. Interactive displays from sponsors Energizer, LG, Canon, Dell and Adobe and were...

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November 4, 2011

Cheeses of France Creates Pop-Up Twitter Café

Openhouse Gallery on New York City’s Mulberry Street last week became a fromagerie of sorts, thanks to The Cheeses of France Marketing Council, a consortium of dairy farmers and cheese firms based in Paris, which transformed the space into a pop-up twitter café filled with cheese. The pop-up was the culmination of the council’s new...

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October 19, 2011

Activision Launches Call of Duty: XP

It’s a global phenomenon that just won’t stop. The booming video game industry continues to grow as the world’s gaming leaders keep releasing new titles that are as addictive as they are immersive, as participatory as they are sophisticated—and as tethered to online community gameplay as they are to individual living rooms and basements.

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October 5, 2011

Ben & Jerry’s Rolls Out Cool Campaign

When it comes to delivering a personal touch, other marketing disciplines have nothing on experiential. So when social media came on the scene, it was only natural that the two forces would come together to create a killer combination of live and virtual experiences.

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