December 4, 2013

EventTech 411: Sponsorship Technology

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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December 2, 2013

Social Media Top Tip: Social Staffing

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and for more.   This month we’ll be delving into a bit of a hot button issue. Not everyone likes it, a lot of folks are...

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November 15, 2013

Behind the Wheel of AT&T’s Driving Simulators

The driving simulator that fans experience before Dallas Cowboy home games this season as part of AT&T’s Every Drive Matters and It Can Wait campaigns is just one of a fleet of simulators that the telecommunications company deploys in its efforts to deter youth from texting and driving.

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October 30, 2013

Lexus Italy Lets Fans Trace Their Race

Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now set to travel Europe. But let’s back up. The program, “Trace Your Road,” brought 10 of the...

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October 15, 2013

AT&T to Cowboys Fans: Every Drive Matters

AT&T has launched an activation at the new AT&T Stadium, home of the Dallas Cowboys, to educate fans on the dangers of texting and driving. Dubbed Every Drive Matters, the effort builds on the company’s larger It Can Wait campaign, which launched over a year ago and has garnered three million pledges from consumers vowing...

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