March 12, 2015

American Express PIVOT Leverages Interactive Digital Video

Fans at NBA House in New York City over NBA All-Star Weekend got to experience American Express PIVOT, an interactive digital video experience that highlighted key players’ signature moves and their personal stories on the road to success. PIVOT is the latest example of the financial giant’s strategy of incorporating digital technology into music, golf...

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March 6, 2015

Social Media Top Tip: Podcasting For Events

Podcasting is one of the oldest digital content mediums on the internet, but has lately been experiencing a renaissance as programs ranging from TED Talks and Marvel Comics to This American Life’s breakout hit “Serial” have found audiences in the millions. What exactly is podcasting, and how can an enterprising brand leverage it to enhance...

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February 27, 2015

Game of Thrones Exhibition Gives HBO a Boost in Social Currency

“Game of Thrones” fans are a passionate bunch, so for its third annual Game of Thrones Exhibition tour, HBO amped up its footprint to create more opportunities for fans to snap and share photos, videos and other interactive experiences across their social media networks. The Game of Thrones: The Exhibition 2015 program kicked off in...

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