February 5, 2014

Motorola Offers Eye ‘Kandi’ at EDM Festivals

Electronic dance music festivals—or EDM, as the genre is referred—are colorful experiences chocked full of the enticing millennial target. To promote its Moto X line among this demographic, Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. The brand is building off...

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February 4, 2014

Intel’s Experience Stores Get Personal

Intel’s three holiday pop-up stores were as much about the community as they were about giving consumers a chance to try out its technology. Here’s a quick look at four ways Intel’s Experience Stores shook up the pop-up paradigm. 1. Neighborhood. While most pop-ups are situated in busy urban areas with high foot traffic, Intel...

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January 3, 2014

Social Media Top Tip: Algorithms

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and for more. This month, we’re going to talk about viral content, and how to better the chances that your brand’s photos and...

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December 4, 2013

EventTech 411: Sponsorship Technology

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...

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