Technology
Introducing the 2020 Dream Team… The Sharpest Minds in B-to-B Events
If EM started its own brand, these are the marketing trailblazers we’d hire to run the show
Three Digital Platforms That Turn Fans into Brand Ambassadors
How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers,...
Six Strategies for Transforming Live Event Campaigns into Digital Experiences
AI tech company GumGum had big event plans for 2020. From activations and panels prepared for SXSW, to a fleet of yachts lined up for Cannes, the brand was ready to shatter its year-over-year event goals and rein in new audiences. All of that, of course, had to change in the wake of the coronavirus...
Google’s Gallery Event Equips Families with a ‘Driver’s License’ for the Internet
The world wide web can be a wonderful resource, but it can also be a dangerous and confusing place to navigate, particularly for families. On Safer Internet Day (Feb. 11), Google addressed the issue through an activation in Manhattan that brought to life its Be Internet Awesome platform, a suite of digital offerings that teach...