Technology

Technology

November 2, 2017

LG’s Pop-Up Combines the Excitement of Cinema With the Comfort of Home

Electronics brand LG has partnered with Dolby, the company that brought us “surround sound,” in an experience that immerses attendees in the sounds, color and picture quality of its razor-thin LGW7 OLED TVs. The activation, dubbed Cinema House, launched Oct. 12 in New York City’s Madison Square Garden, the first stop in a two-month tour...

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October 31, 2017

Taste of Home Leverages Facebook Live to Give its Sponsors a Boost at Kids Fest

Event marketers have long been aware of the benefits of experiential programs when it comes to creating awareness, changing brand perception and making that all-important one-on-one connection with their target audience. In the case of Taste of Home, a Trusted Media Brands publication that  has activated live event programs with sponsors and advertisers for years,...

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October 31, 2017

Winners Announced: The 2017 Experience Design & Technology Awards

The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners (and stay tuned for full awards coverage...

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October 24, 2017

Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con

Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.”  The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered...

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