Technology

Technology

May 4, 2018

Coachella 2018: Experiential Marketing in the Desert

Festival season is upon us and kicking it off in style was the Coachella Valley Music and Arts Festival, which continues to serve as a breeding ground for compelling brand activations and events. Taking place in Indio, CA, over two weekends, this year April 13-15 and April 20-22, the event once again attracted droves of...

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April 30, 2018

Amex at Coachella: A VIP ‘Secret Garden’ and the Platinum House

Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers with new experiences and benefits to cardmembers both within the festival grounds and, for the second year, at the Parker Palm Springs hotel for two days. Offering respite from the hustle and bustle of what has become a defining cultural...

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April 16, 2018

EventTech 411: Mobile Audience Engagement Tools

Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.

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