Technology

Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now set to travel Europe. But let’s back up. The program, “Trace Your Road,” brought 10 of the […]

AT&T has launched an activation at the new AT&T Stadium, home of the Dallas Cowboys, to educate fans on the dangers of texting and driving. Dubbed Every Drive Matters, the effort builds on the company’s larger It Can Wait campaign, which launched over a year ago and has garnered three million pledges from consumers vowing […]

For event organizers, the thought of going digital can be a scary one. What if attendees no longer come to the live event? Suppose they opt to stay home and log on in the comfort of their pjs? Could a virtual program be the death knell of the live portfolio?

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s […]

The US Open American Express Fan Experience this year features two new activations, an interactive sensory experience called the Art & Sound of Tennis and US Open TrendCast from American Express, a social-based fan activity that digitally extends the excitement surrounding the tournament. American Express, a 20-year U.S.