Technology

Intel’s three holiday pop-up stores were as much about the community as they were about giving consumers a chance to try out its technology. Here’s a quick look at four ways Intel’s Experience Stores shook up the pop-up paradigm. 1. Neighborhood. While most pop-ups are situated in busy urban areas with high foot traffic, Intel […]

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. This month, we’re going to talk about viral content, and how to better the chances that your brand’s photos and […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] From the October issue—When the Sci Fi Channel became Syfy in 2009, people went bananas. From the mainstream media to the social networks, opinions raged and insults flew. Why did they spell it that way? Was it really necessary to change it? And why, for the love of Spock, […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly […]

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more.   This month we’ll be delving into a bit of a hot button issue. Not everyone likes it, a lot of folks are […]