Technology

Technology – Page 129 – Event Marketer

Technology

February 19, 2010

The Samsung Pavilion

They say you shouldn’t judge a book by its cover. Well, maybe you should. With a slick exterior design more reminiscent of a museum than a temporary brand experience, Samsung’s branded center at the Olympic Live City gets an A for its exterior curb appeal (Design: Imagination, New York City). Consumers first access an HD...

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February 19, 2010

A Video Tour of Bell Canada’s Ice Cube

It is the largest sponsor at the 2010 Winter Olympics, using the Games as a platform for brand growth, b-to-b hospitality, technology showcases and yes, sales generation. For Bell Canada, the Vancouver Games is an opportunity that couldn’t be passed up. Those on the ground at the Games find the Bell Canada brand, literally, everywhere....

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February 16, 2010

LEGO Debuts New Universe at CES

At January’s Consumer Electronics Show in Las Vegas, LEGO unveiled the LEGO Universe Massively Multiplayer Online Game (MMOG), which is expected to bring the brand to life for thousands of online players all over the globe when it is launched later this year. The toy brand’s goal is to put the focus on building and...

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February 16, 2010

AMEX Takes Fashion Week Online

American Express has added Twitter and Facebook to its Mercedes-Benz Fashion Week sponsorship. The multimedia activation kicked off in New York City last week and runs through Feb. 18.

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February 16, 2010

Coke Takes FIFA’s Trophy to the People

In anticipation of the World Cup soccer championships this summer, Coca-Cola has revived its FIFA World Cup Trophy Tour, which is visiting 85 countries and concludes with festivities in South Africa where the 2010 tournament will be held in June. The tour gives fans around the world a chance to get up-close-and-personal with the tournament’s...

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