Gallery Archives - Page 28 of 57 - Event Marketer


April 11, 2016

Grumpy Cat and Friskies Unite for #CatConcoctions

Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the...

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April 1, 2016

Mophie Evolves its SXSW Strategy with Device-Saving Dogs

There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from...

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March 28, 2016

Flyover: Netflix’s ‘House of Cards’ #FU2016 Activation

To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the...

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