Gallery Archives - Page 28 of 46 - Event Marketer

Gallery

March 27, 2015

Nike Plugs Into NBA All-Star Weekend

For the NBA All-Star Weekend Feb. 12-15, Nike produced three activations that engaged consumers and VIPs in the art of Nike and #ZoomCity. The first activation was a pop-up store at the corner of Bowery and Great Jones streets in Manhattan with an LED-surface exterior that in one display rotation looked like a signature Nike...

read more

March 26, 2015

EM All Access: 10 Minutes with Michael Peach

In this episode of EM All Access, IBM Program Director-Digital Marketing, Demand Generation and Events Michael Peach talks about how the brand nearly doubled engagement at the biggest mobile event in the world.  

read more

March 24, 2015

NatGeo’s ‘Escape The Cold’ Activation at SXSW

What is it like living day-to-day in the remote Alaskan wilderness? Those at South by Southwest in Austin March 14-16 got a little taste of it thanks to National Geographic Channel, which promoted the season premiere of hits series “Life Below Zero” with a chilly activation. Groups of six participants at a time entered one...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |