White Papers Archives - Page 2 of 3 - Event Marketer

White Papers

November 1, 2015

An Authoritative Guide to Unlocking the Elusive College Market

The college market is unlike any other target market; college students are constantly moving, constantly connected, newly independent and are a niche group that marketers should pay attention to. As young adults, they suddenly have increased spending power and brands can form meaningful relationships with students during this impressionable period—relationships that could extend throughout their...

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October 20, 2015

Why All B-to-B Events are Influencer Events

What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all.

Smart b-to-b events today...

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September 30, 2015

The Event Marketer’s Guide to Launch Events

New white paper explains how to connect with the “big four” attendee types What works, what doesn’t, trends to embrace, tips and best practices Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top...

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July 6, 2015

Why Employee Engagement is so Important Right Now

It might be the most mission-critical practice that no one is practicing.

We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. Whether you realize it or not, you have a unique employer brand that should be a clear extension of the corporate brand...

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May 17, 2015

The Event Marketer’s Guide to Virtual Reality

There is something about those headsets. Strap one on, look left and then right, and suddenly, you’re not in Kansas anymore. We’re talking Virtual Reality, of course, that cutting-edge technology that’s popping up at events and giving event marketers countless new ways to engage, impress and immerse consumers in their brands. But before you roll...

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