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Downloads

July 6, 2015

Why Employee Engagement is so Important Right Now

It might be the most mission-critical practice that no one is practicing.

We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. Whether you realize it or not, you have a unique employer brand that should be a clear extension of the corporate brand...

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June 30, 2015

Four Ways to Make the Most of Your Event, After Your Event

No matter how riveting your subject matter, or how inspiring your event, like all things, in time, it will fade away. If you’re not repackaging event content in different contexts, through different channels, you’re not making the most of your investment. Picture this. You had 3,000 of your best customers, closest partners, and top prospects seated in...

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June 15, 2015

Bye-Bye Green Screen, Hello Virtuacast

Your photo and video activation tech toolkits are going on a diet, as many event marketers shed bulky green-screen footprints in favor of new mobile, lightweight “on-the-go” interactives. From banking to beverage, sports to telecom, brands are using new technologies to slim down their on-site tech footprints. Case in point: Virtuacast, which marries pre-recorded video...

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May 17, 2015

The Event Marketer’s Guide to Virtual Reality

There is something about those headsets. Strap one on, look left and then right, and suddenly, you’re not in Kansas anymore. We’re talking Virtual Reality, of course, that cutting-edge technology that’s popping up at events and giving event marketers countless new ways to engage, impress and immerse consumers in their brands. But before you roll...

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January 15, 2015

2015 Trend Tracker: Top 50 Trends Impacting Trade Shows And Events

The industry’s most downloaded piece of content is back, the annual Trend Tracker list of the year’s top 50 trends, available as a free download (a $195 value) this month only. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing...

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