B-to-C Events
-
B-to-C EventsFormula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin
The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. An estimated 400,000-plus fans attended the […]
-
B-to-C EventsThe Brief: Ancestral Altars and Comfort Zones
This week’s hot takes on hot topics in experiential marketing cover Comfort Zones, global Ofrendas and Beautycon 2024.
-
B-to-C EventsBetty Crocker’s AI-driven Dream Bake Studio Helps Consumers Fight ‘Bakers Block’
It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third […]
-
Pop-UpsHow the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies
As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University that merges […]
-
B-to-C EventsHow Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’
Topgolf doesn’t usually launch products, so when The Sure Thing club came about, the entertainment brand needed to take a big swing. Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to […]