B-to-C Events
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B-to-C EventsActivation: The Home Depot Leverages NFL Via Community Efforts
In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program.
Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that will engage NFL players—with employees and customers—in volunteer activities. “We are always looking for opportunities to integrate our sports assets with other areas of the company ” Adams said.
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B-to-C EventsMarketing to the Digital Mom
Today’s digital moms are anything but out of touch. They’re tech savvy widely informed by their peers and spending more time on blogs and social networks than ever before. A recent report by Razorfish and CafeMom revealed that 65 percent of moms use social networking websites like Facebook and MySpace. And according to the report they’re spreading messages to each other with increasing speed. Fifty-six percent text message 55 percent instant message and 21 percent use RSS to stay ahead of the curve. That’s right Wally—June Cleaver doesn’t live here anymore.
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B-to-C EventsTostitos’ Effort is Fueled by Facebook
Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super Bowl party while Jennifer Valle missed the flour tortilla chips that are no longer available in Panama City FL. Besides their love of corn chips what do these two people have in common? They were among the 16 732 fans of Tostitos Race to the Bowl a live event driven entirely by social networking website Facebook.
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B-to-C EventsThinking Like a Guerrilla
Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate the new season? Or harnessing people to the sides of a skyscraper to paint a brand’s logo across a white canvas hung out for just the occasion? No! These feats require an artist’s sensibility—someone who is focused pragmatic and creative.