B-to-C Events

HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed to promote the store’s campaign around the 50th anniversary of the peace sign.

Vitamin water mix Emergen-C has added new interactive elements in year two of its sponsorship of the Burton Super Demo Tour which hits snow and ski resorts around the country and the Burton U.S. Open. Evolving from mostly sampling last year the vitamin drink has created its own footprint in a Get Shred Ready Igloo on site and put badass brand ambassadors on the mountain snowboarding with the pros.

Talbots recently leveraged customer relationships to create a program that had event hostesses (top Talbots’ customers) preaching the highlights of the brand’s latest collection to friends.

Kiplinger’s Personal Finance magazine has launched Your Money Bus Tour a year-long coast-to-coast program traveling to 60 cities offering free financial advice from professional financial advisors. The National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation and TD Ameritrade are co-sponsors of the tour.

For two days last week USA Network reached out to morning commuters on the streets of New York City to promote the return of its series “The Starter Wife.” Brand ambassadors decked out in bright purple dresses worked the sidewalks and invited passersby to visit nearby branded Start Your Morning Right hot dog carts where they were offered free fresh coffee and branded biscotti along with tune-in cards.