B-to-C Events
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B-to-C EventsMemorable On-premise Events
Once upon a time nightlife events consisted of attractive men and women dropping into bars and nightclubs wearing tight t-shirts and armed with samples. But as with every other experiential niche the old reliable tactics don’t cut it anymore. Nightlife programs must engage for more than a night to hit the mark. Four keys to successful nightlife marketing:
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B-to-C EventsMarketing to Hispanics is Still a Winner
Debates on immigration and assimilation certainly won’t be fading any time soon. But while politicians fight it out the fact remains that the growing Hispanic populations have increasing buying power. And companies are making sure to reach out to these markets. The question is: What’s the best strategy? The answer: Keep it real—as in authentic.
It takes more than just speaking the language to make a connection. Companies are tapping into consumers’ passions by creating events that engage people on their own turf.
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B-to-C EventsBrands Are Combining Budgets
Choosing the right crowd to hang out with is as crucial in marketing as it was in high school. Co-marketing is making more and more sense to a lot of companies with pinched budgets and a desire to reach a wider audience.
What’s behind all this kumbaya? It could be the dragging economy that is making combined budgets more appealing to marketers. Or it could be that multiple p.r. departments spread the word to more people and create more media impressions. And let’s not forget the increased audience.
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B-to-C EventsActivating Multiple Platforms
The best event programs take one sponsorship event or message and activate it on multiple platforms in a variety of ways. The approach is used for a number of reasons: to create additional buzz off a one-off sweeps or contest for example or to leverage a sponsorship investment to the hilt. But more than anything else it’s done because so much more is expected from event marketing these days. ROI is key and to get that return programs have to fire on all cylinders. Here three examples of brands who have taken recent event programs and made the most of ’em.
