B-to-C Events

Going green is certainly the trend for 2008 for everyone from corporate bigwigs looking to position their company in the right light to consumers trying to reduce their carbon footprints in their own homes.

Part drag queen part sales pro and giver of a lot of off-color one-liners Miss Dixie Longate proves that entertainment value and marketing chops can not only fluff up a stale brand perception it can sustain enough word-of-mouth to push one savvy (and saucy) Tupperware saleswoman straight to the top. This year Dixie’s taking her show on the road with an off-Broadway production that adapts her in-home events for the stage. EM caught up with her to find out what keeps her in high demand.

Eco-friendly home care product maker Method recently set up temporary shop in New York City’s fashionable SoHo neighborhood to help bring its non-toxic brand story to life. Visitors to the modern design-inspired pop-up shop (open through June 7) are invited to bring in their old toxic cleaning products and exchange them for one free Method product.

Bloom grocery stores raised a ruckus in one of its newest markets last month when it discontinued its Bloomberry Jumbo Muffins and introduced its replacement product Bloomberry Muffin Tops.

Mobile tours are hitting the long and winding road with all kinds of fun stuff this season. From fruit smoothies to toilet tissue to high-tech products like wireless phones and satellite radio everybody’s loading up the vans and semis and heading to sports events outdoor festivals retail parking lots and schools—anywhere there’s a crowd. Hop aboard for a look at some of this year’s best: