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B-to-C Events

  • B-to-C Events

    Ben & Jerry’s Treats Twitter Followers to Personalized Ice Cream Requests

    The Ben & Jerry’s ice cream truck is on tour again this summer, but with less of a focus on fixed events and more on personal requests via Twitter.  Touring since May, it’s currently taking requests in the New York market. Though Twitter is the main social media hub it’s using, Facebook, Foursquare, Flickr, Tumbler and others are also part of the strategy to connect with its target of professionals in their 20s (no worries, requests are open to all ages).

  • Luzianne Tea Brews Sampling Tour
    B-to-C Events

    Luzianne Tea Brews Sampling Tour

     In its first foray into event and social media marketing, Luzianne Tea in May launched a Specially Blended RV Tour that offers consumers six-ounce samples of its freshly brewed sweet, unsweetened and green iced teas. Brand ambassadors post images on Facebook and Twitter from the campaign, which is expected to serve more than 250,000 samples and distribute $82,500 worth of coupons both online and on tour.

  • B-to-C Events

    Attract Consumers with These Tech Tools

    Thanks to the evolution of modern technology, event and trade-show marketers no longer have to stand idly by as consumers peruse their exhibits, waiting for the right moment to engage and wondering what they’re interested in and where they are in the purchase funnel. Widely available tech tools like GPS, RFID, QR codes and smart phones now enable you to track prospects and customers at multiple points along the journey while making the live experience fun and engaging for them. Here’s a look at four ways to track—and attract—consumers.

  • B-to-C Events

    Chevrolet Celebrates 100 years at Indy 500

    Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and the brand’s equally long sponsorship—with a series of race-week activations and ride-and-drive events. The auto brand was a sponsor at the first Indy 500 in 1911, when two members of the Chevrolet family drove in the inaugural race. The brand’s history with Indy isn’t limited to time served, however. It has also been chosen to supply the pace car more than any other auto manufacturer, and this year rolled out the 2011 Camaro as GM’s 22nd pace car.

  • B-to-C Events

    Social Media Top Tip: Tradeshows

    EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.