B-to-C Events
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B-to-C EventsHow Dasani Used an Eco-Conscious Sampling Tour to Connect—and Convert—College Kids
For the beverage category, a bottle of water is always more than just a bottle of water.
It’s a promise of refreshment. A vessel filled with good health and hydration. Sometimes it’s a momentary escape to a mountain spring or an exotic island. Or a reflection of a lifestyle you live, or aspire to, in your everyday life.
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B-to-C EventsVerizon Dials Up SoCal Experience with Larger Fleet
Verizon has reinvented its mobile FiOS SoCal Experience this year with a larger fleet and a more locally relevant, integrated campaign that incorporates cause marketing and rewards creativity. And with early results showing a sales increase of 27 percent in areas where it has focused, the strategy seems to be working.
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B-to-C EventsSamsung Reaches for the Stars at SXSW
The Samsung Galaxy Experience at South by Southwest last month was a hub of events, activities and rewards for Galaxy owners on-site and throughout Austin. Samsung placed tags called TecTiles at various locations that people with NFC-enabled Galaxy phones could tap for offers from local businesses, such as free cupcakes, brownies and pizza. Galaxy owners running low on power could tweet #PowerOn to @SamsungMobileUS to receive a brand new fully charged battery via bike messenger.
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B-to-C EventsChevrolet Hoists Impala into Penthouse for Press Event
Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the redesigned Chevrolet Impala, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and design: renowned architect and avid car collector Jonathan Segal’s eighth floor penthouse apartment in San Diego.
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B-to-C Events3M Posts its Technical Chops in Interactive Lounge at SXSW
The South by Southwest Interactive, Film and Music Festival might be over, but the buzz is still reverberating for 3M. In addition to the brand’s Post-It Big Pads booth in the trade show hall (this is the brand’s second year at SXSW, but the first year in the convention center), people are still talking about the brand’s technology on display in the 3M Interactive Lounge, specifically “Jenny,” the brand’s holographic virtual presenter.