B-to-C Events

Often a vacation is just as much about what goes in our mouths as it is about what we see. For those who haven’t “cruised,” the thought of onboard dining might conjure up an all-you-can-eat buffet. In reality, the options aboard these massive vessels are quite extensive. Celebrity Cruises this year has leveraged a food […]

Knowing who your most active and interested consumers are is one of the most important elements of any successful event marketing campaign. The problem is that consumers don’t really like to spend time giving you that information, and sometimes they’re even afraid of jeopardizing their privacy by doing so. Geofencing, one of the hottest tools […]

Savvy marketers ranging from Mercedes-Benz, Amtrak, Uber and BrandUSA have latched onto a new way to engage bloggers and digital opinion leaders—by packing them up and taking them on a road trip. Spending a few days in a luxury vehicle or a railway car offers the riders the chance to get up close and personal […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] I’m standing inside a fully stocked, 9,000-square-foot retail phone store, eyeing Bose SoundLinks and Jawbone Mini ­Jamboxes. There’s a slat wall filled with cell phone cases, chargers and other accessories, but the treadmill where I clip on a Fitbit and follow my running progress on a giant video screen […]

Art Basel Miami has grown into the premiere art event in the U.S. since it opened in 2002 as an offshoot of Art Basel, Switzerland. Sure, the galleries are the main attraction for the bevy of international art collectors striking deals and dispensing cash—a lot of cash. But the arrival of Hollywood’s elite, sliding Miami […]