B-to-C Events
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B-to-C EventsUS Open Pop-Up Spotlights Food and Sponsors
The United States Tennis Association (USTA) on Aug. 12 activated its first-ever US Open Pop-Up Restaurant in New York City’s Grand Central Terminal to highlight its food offerings and promote the two-week tennis tournament, set for Aug. 31 to Sept. 13. Located in Vanderbilt Hall, the pop-up offered free lunch on a first-come, first-served basis, […]
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Partner ContentHow Does Experiential Marketing Work with Conventional Marketing?
When you ask a champion how he made it to the top, what do you think he’ll say?
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Partner ContentHow Multimedia is Affecting Experiential Marketing
Multimedia: A word that means different things to different people. Would you be able to explain exactly what this word means?
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Partner ContentThe Effects of Weather on Your Experiential Event
You’re just waking up from a long night’s sleep. The curtains are swaying and slightly open. A dash
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B-to-C EventsInside AARP’s Four Content Sharing Strategies
Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a […]