B-to-C Events

From rolling toasters to khaki-clad buses, recent mobile tours have been boosting brand engagement at the intersection of creativity and innovation. Brands are pulling out all the stops, showcasing new products and services, changing public perceptions and reaching new audiences by taking their strategies to the streets. Here, a roundup of eight mobile tours that […]

At the 2016 NADA Convention and Expo in Las Vegas, NV, MIG created an experience that was the talk of the show. 30,000 attendees were witness to something truly amazing!

Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom […]

A curated collection of views and proof points behind the power of experiential marketing

Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the […]