B-to-C Events

John Hancock on April 6 spiced up the life insurance sector with a market-themed activation in New York City that brought its Vitality program to life. Held in Manhattan’s Grand Central Terminal, the John Hancock Vitality Marketplace offered consumers six healthy choice stations where they could sample healthy fare, test their nutrition knowledge and earn […]

A "one-size fits all" approach to customer experience is no longer

Brand Activations, Sports Marketing and Mobile Tours The final morning at EMS 2016 kicked off with a “tequila sunrise” for those who got swept up in the Motive Mile High Mayhem bar crawl in the RiNo district the night before. But with a satisfying breakfast of muffins, bagels, cereals, fruits and copious amounts of coffee, […]

Multisensory Experiences, College Marketing and Employee Appreciation Day Two of the Experiential Marketing Summit kicked off on the early-bird side for the event industry’s yogis as top Denver area yoga instructors led attendees through downward dogs and salutations in an optional morning networking activity at 6:30. For those who partied late into the evening at […]

Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in April brought its digital shopping experience to life in a music festival-inspired pop-up store in the trendy Westwood area of Los Angeles. The interactive shop, located next to the UCLA campus and within close range of its target female college […]