B-to-C Events
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Partner Content2016 Event Marketing It List
GMR "laid the groundwork for an entire industry" and hasn't stopped there, says Event Marketer.
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Partner Content2016 Ex Awards: Comcast XFINITY and GMR take silver for best vehicle design
The 2016 Ex Awards at the Experiential Marketing Summit drew a record-breaking 1,000 entries from around the world. GMR and client Comcast XFINITY, alongside partner Craftsman Industries, took home a silver medal in the Best Vehicle Design category for work on the XFINITY Zone, an authentic at-track experience for NASCAR fans at races nationwide.
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Partner ContentHow to Satisfy Attendee “Infolust” At Your Next Event
Cut through the crowds with a simple offering. No, not half-priced
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B-to-B EventsHP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup
To announce its “reinvented” lineup of printers and “Printing Reinvented” tagline, HP needed an event as big and bold as the news itself. And this past March, at Lisbon’s imposing MEO Arena, it did just that with a once-in-a-decade product launch that through 3D, hypergraphics and a novel use of video took its audience inside […]
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B-to-C EventsHeineken’s Kinetic Dance Floor Lights up Coachella
With a kinetic dance floor generating power for the experience, Heineken threw a lively house party at Coachella in its Heineken House. The activation, which included live shows and historical touches, marked Heineken’s 15th year as official malt beverage sponsor of the arts and music festival in Indio, CA, (April 15-17, 22-14). Heineken House offered […]