B-to-C Events

B-to-C Events

January 28, 2010

Welch’s Helps Kids Grow School Gardens

Welch’s the grape juice brand has partnered with Scholastic Parent & Child magazine in a Harvest Grants program to help 100 schools nationwide grow fruit and vegetable gardens. Their bounty will be the source of nutritious meals cooked at home or in school or donated to local food pantries.

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January 28, 2010

Stoli Affair Offers “Forbidden” Fruit

Premium Russian vodka brand Stolichnaya recently ended a 10-week multi-city Moskova Affair tour a brand experience developed to introduce sophisticated young urbanites and Stolichnaya distributors to its newest flavor—Stolichnaya Gala Applik.

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January 28, 2010

Build-A-Bear Goes to the Movies

Build-A-Bear Workshop on Saturday Nov. 21 will offer select customers a sneak preview screening of its inaugural TV special “Holly and Hal Moose: Our Uplifting Christmas Adventure.” The one-hour feature movie will air on Tuesday Nov. 24 at 7 p.m. EST/PST on ABC Family and is based on a book and series of webisodes that...

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