B-to-C Events

B-to-C Events

January 28, 2010

Emerging Technology

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below. Technology: 2-D Barcoding People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order...

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January 28, 2010

Tech Report

The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in the event space. For more information check out the links below. Technology: 2-D Barcoding People use their camera phones to take a picture of the barcode which can be placed on signage billboards fast food wrappers and more in order...

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January 28, 2010

Nicole Terry–Brand Manager at Pup-Peroni

Name: Nicole Terry Title: Brand Manager Pup-Peroni Jerky Treats and Canine Carryouts dog snacks Company: Del Monte Previous gig: Marketing and product management at Little Tikes a division of Newell Rubbermaid Unofficial taste testers: Atticus 12 a golden retriever/Irish setter/lab mix and Gonzo 5 a Belgian sheepdog/lab mix

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January 28, 2010

EM Executive Roundtable On the State of the Industry

Held at the Experiential Marketing Summit EM’s executive roundtable put top-level event marketers together in a room for a no-holds-barred discussion of the state of the industry. As a follow-up to Collaborative Efforts our October 2007 roundtable coverage participants here discuss the most challenging issues they face in the event space and how their jobs...

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