B-to-C Events
Pop-Ups add Sparkle to Beck’s Sapphire Launch
Beck's, the German beer brand owned by Anheuser-Busch, on January 29 held a pop-up event in New York City to support the launch of Sapphire, a new premium beer. The event, which took place at Open House Gallery, in the city's SoHo area, is part of an integrated campaign that includes advertising on this year's...
Off the Beaten Path: New York City Venues
In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for
Social Media Top Tip: Makin’ Whoopsie
Last year, we saw some of the most exciting moments in social media’s history, proving the platform's worth to brands, freedom fighters and political action committees. But it wasn’t all high points. Last year we saw some of the biggest bombs and screw ups we’ve ever seen. Some were so off-key we kinda thought they...
Under Armour Puts Fans on the Superbowl Field
The NFL Experience fan zone for Super Bowl XLVII last Sunday in New Orleans was chock full of brands vying for a bit of the fan's attention. Under Armour, the performance sports wear brand (that incidentally designed Baltimore linebacker Ray Lewis' golden game day shoes), brought one of the hottest games in town with its...