B-to-C Events

February 28, 2013

Changes in Employment Laws May Affect Your Bottom Line

One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel. The biggest threat to your event marketing...

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February 27, 2013

Subaru Says: Choose Your Own Adventure

At the North American International Auto Show in Detroit this year, the LA Auto Show before it and the Chicago Auto Show last week, Subaru set out to help its famously die-hard fans live out their road trip fantasies and give unconvinced consumers a moment to imagine what bringing the brand’s vehicles into their lives...

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February 25, 2013

‘The Americans’ Bursts Onto the Scene in L.A.

To promote its new series “The Americans,” FX on Jan. 28 activated a stunt in Los Angeles that had a replica Russian submarine appearing to break through the pavement at the busy Hollywood and Highland shopping area. From 10 a.m. to 6 p.m., the Cold War era came to life as Russian-speaking actors dressed as...

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