B-to-C Events

April 30, 2013

U.S. Cellular Shoots Hoops with the Thunder

U.S. Cellular recently wrapped a five-month consumer experience called Better in OKC that went live at all 41 regular-season Oklahoma City Thunder home basketball games at the Chesapeake Energy Arena. The program ran from November through April 17.

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April 29, 2013

How Technology Can Help Brands Bring Their Stories to Life

In a TED talk entitled “The technology of storytelling,” celebrated multimedia storyteller Joe Sabia said, “The art of storytelling has remained unchanged… but the way in which humans tell the stories has always evolved, with pure consistent novelty.” Storytelling, and especially the way brands use stories to create a compelling narrative around their products, is...

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April 29, 2013

Special Report: South by Southwest 2013

It’s springtime in Austin and that means the South by Southwest Interactive, Film and Music Festival is playing host to the hip, high-tech and influential. Your friends at EM were on the scene, and we’re giving you a little taste of some of the brand activations we loved.

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April 29, 2013

Lysol Launches Foaming Soap with Spa Experience

Lysol is showing off its softer side with Lysol Touch of Foam, a new line that offers the sanitizing formula consumers have come to expect from the brand with a moisturizing finish. To drive trial among female consumers, the brand hit the road with the Touch of Foam Mobile Hand Spa. The eight-week tour began...

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April 25, 2013

Colombia Rolls out the Welcome Mat

Colombia has an image problem. To combat that, the country's tourism arm, the Colombia Country Brand, has launched a new campaign to show the world its positive side. It wants everyone to know that the country is reinventing itself, growing its economy and is full of possibilities for business, travel and investment.

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