B-to-C Events
SVEDKA Samples New Flavors at Artsy Coney Island Parade
SVEDKA Vodka on June 22 reached the eccentric and exuberant masses in Brooklyn, NY, by activating a sampling “cube experience” along the route of the Mermaid Parade at Coney Island. The stop was part of a 20-city summer tour to promote new flavors Orange Cream Pop and Strawberry Colada. Located on-site at Peggy O’Neill’s Bar...
Macy’s Sizzle Showdown Fires Up the Competition
Macy’s on June 8 activated a Sizzle Showdown at its Lenox Square store in Atlanta where six finalists in a national search competed to become the “Greatest Grilling Guru.”
UV Vodka Challenges Bartenders in Mixology Showdown
In the newest iteration of the mixology trend, Phillips Distilling Company brand UV Vodka is now challenging bartenders in three key markets to compete in its Shake-up Showdown to win bragging rights as the best mixologists in town. The three markets are Chicago, where the Showdown ended in June, the Jersey Shore, which will run...
Malibu Taps Stylish Influencers for New Product Launch
Malibu Rum may conjure the typical Caribbean image of palm trees and tiki huts. But for the launch of new low-calorie Malibu Island Spiced Rum, the brand sought to create an image befitting of a hip beach scene like Miami or the Hamptons, to reach a more stylish young female consumer. The brand invited 410...