B-to-C Events
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Partner Content
ITA Group Receives WorldatWork 2017 Seal of Distinction
ITA Group has received the WorldatWork Seal of Distinction for 2017 for its commitment to a positive work environment. WorldatWork, a nonprofit HR association and compensation authority, awards the prize as a unique mark of excellence that distinguishes organizational success in total rewards effectiveness.
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B-to-C Events
Music Festival Strategies: 10 Ways Toyota Engages Fans
Music is a powerful platform for reaching millennials and multicultural audiences, a fact not lost on Toyota, where music festival sponsorships and activations strike a chord with these potential car buyers.
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Partner Content
7 Steps for Designing a Sampling Truck of Your Dreams
What makes APEX different than other builders? Why is our design process more elaborate and detailed? Why are APEX food trucks generating the highest ROI? Let’s dig into APEX’s 7 Steps for designing a food truck of your dreams, and eventually building an unmatched bad ass food truck!
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B-to-C Events
Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance
Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year Sundance sponsor, returned to the Festival Village with an activation that leveraged VR and brain wave technology to engage fans in a personalized NSX supercar experience. The 90-second engagement, dubbed Mood Roads, created a one-of-a-kind […]
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Partner Content
4 Reasons Your Trade Show Program Needs a Timeline
When Mick Jagger proclaimed that time was on his side, I can’t help but wonder if he was actually talking about timelines. They are a great way to use time to your advantage. At Exhibit Concepts, we believe that creating an inclusive, realistic timeline is critical to a successful project, particularly when it comes to optimizing productivity. Better yet, it makes putting time on your side a real possibility.




