B-to-C Events

To truly appreciate the present (and future) one must first appreciate history. The Computer History Museum, located in Mountain View, California, with stunning views of the Santa Cruz Mountains, tells the compelling story of how computers and software have evolved. Surrounded by the headquarters of some of the largest technology companies in the world, including Google and Symantec, it’s the ideal setting to pay homage to computing’s significant impact on our society.

Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? Are you asking for hundreds of thousands of marketing dollars, but have no way to prove your ROI because you are not evaluating your program? Many companies who exhibit at international trade shows make these COMMUNICATION MISTAKES, which fall into two main areas: Messaging and Engagement. In this 4-part series: Common Mistakes Made by International Exhibitors, we are identifying these mistakes and suggesting tactics to avoid them in the future. You can read Part One, AWARENESS, here and Part Two, PREPARATION, here. 

Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that found that consumers with food allergies or concerns about ingredients are 137 percent more likely to purchase products if they’ve sampled them first. It’s why the brand has embraced sampling tours and in March launched its latest one—a 28-week tour […]

For sound guys, the way we know we’ve done a great job is when no one notices we're even there. At events and experiences, everyone wants a seamless, rich audio experience with little disturbance and a clear sightline to all the action. My job is to make sure everyone can hear the sound, not see it.

Not all pop-ups have to be instagrammable Coachella pool parties. Find out how Rihanna, HBO, and Taco Bell executed creative and interactive experiences.